Daily Express Flatshare
Over the past decade, there has been huge growth in Internet based property share and rental websites. These sites provide a conduit between those offering rooms and properties to share and rent and those seeking the same.
Across its newspapers and consumer magazines, Northern & Shell has an estimated 7 million unique readers. Undoubtedly, given the make up of its portfolio, a significant proportion of these readers will be young and unmarried, and therefore predisposed to sharing and / or renting properties. At the same time, with a title like The Express, there will also be an older audience interested in property sales and sharing / renting holiday homes.
Totally Communications (Totally) operates a number of community centric websites. Its proprietary online publishing software suite is used in partnership with other third party publishers to exploit new revenue opportunities.