HipHouse
This brand is behind a fresh new portfolio of cosmetics, toiletries, stationery, toys and other lifestyle accessories targeting girls between the ages of 6-13 yrs, distributed by Tesco.
Competing with the likes of Bratz and Funky Friends, it was critical for Hiphouse to have a destination website that supported the brand dynamics and created a level of excitement and participation within its target demographic. With loads of games, competitions and downloads, this site combines flash animation with practical content management.
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