Initiative
Initiative, the world's leading media communications agency, has a corporate website representing all its 20 or offices around the world. At the same time, local offices have their own associated websites providing the local community of clients, prospects, journalists, potential recruits and media owners with more local information.
As a result of poor design and technology, Initiative UK's website had become too onerous to maintain. TCL created a site that accurately conveys the spirit of Initiative UK, is easy to use yet engaging and all importantly, allows the Initiative's marketing department to easily add, amend and delete content at will.
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