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With 80% of Search Engine users clicking on the organic listings, it is ever more essential for your website to rank well for your targeted key-phrases.
Using proven SEO techniques (and many innovative ones!) we will raise your websites profile in the search engines and increase the volume of targeted organic traffic to your site. Through out all our SEO campaigns we strive to achieve a month on month increase of targeted users visiting your website.
80% of Search Engine users click on organic listings as opposed to sponsored advertising
Take a look at our dedicated SEO website - Rise Digital to see how we have fulfilled this objective with our existing clients.
As part of our SEO Campaigns we can include a portion dedicated to “Mentoring”, essentially up skilling and then handing over certain tasks to in house staff. Our overriding ethos is that if you have the resources internally then why use us for tasks that could be done yourselves. If in a year from now we are no longer needed then we will be extremely satisfied with that outcome.
As a result of these mentoring sessions a number of goals will be achieved including bring SEO into the existing content & marketing processes. As such you will be able to continue these activities yourselves, whilst we will remain in the background for ad-hoc activities or further mentoring sessions if required.
Search Engine Optimisation services include:
Keyword & Competitor Analysis
The first step is Key Word Analysis to confirm the selection key words or phrases to target; i.e. what might a user enter into search engines to find your website or services. TC can then check how often these words / phrases are ACTUALLY used across the Search Engines. We will then identify the higher volume targeted keywords and assess opportunity against your competitors. Our research includes:
The output from this activity is used to guide a number of activities including naturalised Search Engine Optimisation, Pay per Click campaign management, & online content strategies.
Strategy
As part of the initial strategy TC will analyse the UC website and the surrounding “Market”. TC will create an in depth audit to be run through with UC stakeholders in the form of a presentation and discussion (usually around 2-3 hours). It hard to be explicit at this time to what the strategy will cover but at this early stage we expect it to include:
Ongoing Search Engine Optimisation
For SEO campaigns we use the latest techniques and optimise your website to ensure it ranks well for its chosen, targeted key phrases. A managed campaign includes:
Website Infrastructure & Maintenance Analysis
Any website that lives and breathes will need constant care and attention. We will systematically monitor the on-site and off-site aspects of the campaign ensuring that the website is always performing to the best of its abilities
Using a suite of different tools we will:
Content & Web Page Optimisation
Every single page and all future pages on the website will be optimised in line with Search Engine guidelines and the latest SEO techniques. It is understood that a perfectly optimised page consists of the following:
Link Acquisition & Optimisation
One of the most important aspects of a well performing website in the Search Engines is the number and quality of inbound links it has pointing to it. Put simply, search engines see a link from one website to another as a vote of confidence. The more votes a website has the better chance it has to rank well for a specific term.
In this extremely competitive market it is likely we will need to acquire 100’s of relevant links to be successful whilst being cognisant of “spamming” and risking a Search Engine Penalty.
We will aim to acquire a few authoritative, relevant links with good anchor text as these far outweigh hundreds of low quality links from irrelevant sites. These links pass more link juice and are therefore better to target.
Content Propagation & Sharing
Website content is one of the most important factors of SEO. Aside from the static “website copy” the site needs to be updated regularly with fresh, engaging content. For the most part this will be hosted in the website News channel. This content will help us acquire links and reach out to other networks (Twitter, Facebook etc.)
We may also require content to publish on third party sites such as niche article sites and review sites. We also understand that creating this sort of content can be time consuming, but will require regular input to create original and engaging content. We will supply a detailed content specification early on in the campaign to aid with this process.
Statistical Analysis
We will use a number of tools to analyse and review the campaign however initially we always recommend the use of Google Analytics to monitor website usage and statistics. Google Analytics is a powerful enterprise level easy to integrate solution, available for free. The easy integration of code into websites can also extend to AdWords and / or Google site search monitoring.
As part of any extended campaign we will also use:
As the campaign progresses and a critical mass of traffic is reached we will also look to track user journeys and conversion rates using:
Reporting
We are committed to complete transparency with all aspects of our Search Marketing Campaigns. As such in addition to our monthly reporting we also recommend our clients utilise an SEO control panel where they can see the real time status of the campaign.
At any time they can log in and see the Website Ranking, Website Statistics & Back Links.
We also use online software to collaboate effectively with all key stakeholders. This also tracks the majority of ongoing tasks as well records completed activities and recommendations.
SEOMOZ
SEOmoz develops SEO software, provides a robust link intelligence API, and hosts the web's most vibrant SEO community.
Matt Cutts
Matt Cutts joined Google as a software engineer in January 2000 and is currently the head of Google’s Webspam team.
Search Engine Land
Search Engine Land’s Periodic Table Of SEO Ranking Factors is designed to illustrate the most important things that can help you gain traffic from search engines such as Google and Bing.
Search Engine Land - Guide to SEO