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I think we all know that it's a tough process at any time to encourage donors to get their wallets out and donate money online to a charity. However, the last couple of years during one of the worst recessions this country has gone through, has been the toughest time yet. When people are being careful with their change, usually the first to go are charitable donations.
Totally know this more than most agencies out there, with 50% of all our clients being not for profit organisations. We've seen how difficult it is for charities to keep those donations coming in.
Being specialists in the not for profit sector has been a great asset to our clients, we not only know the secrets to keep those donations coming, we know the importance of all the data that is captured online and keeping the data pure as pure can be.
Over the last couple of years we have created some fabulous technology called 'Totally Giving' known as 'embedded fundraising pages'. This is a type of Just Giving functionality, however, with our platform, it can be completely white labelled to sit within your charity branding and ALL DATA captured on the site is yours to keep and do as you wish with (if you need a bit of help with some follow up strategy, we can help with that too).
When using a system like just giving for your challenge events/celebrations/anniversaries etc, just giving not only take 7% of each donation, the majority of people donating online usually don't tick the box to 'give their details'.
With our Totally Giving platform, no percentage is taken by us, which means ALL THE DONATION goes to the charity and you also get to keep all the data from all online donations coming in.
One of our clients who has used our new technology has said "54% of all donors are completely new and we have captured all their details".
At a time of recession its not often you hear stats like that.
If you would like more information on our Totally Giving pages, don't hesitate to get in touch.