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At the height of its popularity Friends Reunited had over 24 million registered users and was billed as Britain’s first social network. However in the ten years that followed its popularity waned and the arrival of hipper sites like MySpace and Facebook saw its numbers dwindle.
Today following a major revamp, Friends Reunited made its triumphant return by re-launching as an online scrapbook of memories and quickly became a top trending topic on Twitter. Critics of course were quick to pose the obvious question; can Friends Reunited compete in an already crowded social media market dominated by the likes of Facebook and Twitter?
CEO of Brightsolid Chris van der Kuyl, who bought the ailing website from ITV for £25m in 2005 believes it is still perfectly capable of surviving in a Facebook world.
“The new Friends Reunited is unashamedly nostalgic. It’s a place where people can still find their own school pals – but also store their favourite memories and images all in one secure place,” he said.
It’s this idea of nostalgia that van der Kuyl hopes will set Friends Reunited apart from its bigger competitors.
Social media experts are yet to be convinced by van der Kuyl’s optimism and feel the site will struggle to reach the dizzying heights of its rivals.
“Everyone has so much invested in Facebook. Friends Reunited doesn't seem to be offering anything new," said social media business consultant Lee Bryant.
Did you use Friends Reunited in its heyday? Are you excited at its return? Let us know in the comments below.