The Gurkha Welfare Trust
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The team at Totally offered the perfect blend of imagination and vibrancy, always with an eye to the practicalities of clean design and common sense. |
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The Brief:
The Gurkha Welfare Trust provides welfare pensions for 11,000 Gurkha veterans who did not serve for long enough to qualify for an army pension, or their widows. The Trust also provides medical and community aid to alleviate hardship and distress among Gurkha ex-servicemen and their families.
Totally was tasked with creating a website that is not only inspirational and informative but also highly responsive and easy to maintain in-house using the Content Management System.
The Work:
The new SEO friendly website features a video, photo and podcast gallery. The website is also designed to support the Gurkha Welfare Trust central UK and regional fundraising activity; facilitate donations online and Legacies pledges.
In addition to all of the above Totally also created a seperate landing page for the charity, to promote and encourage donations for its new Debt of Honour campaign, backed by Miss Joanna Lumley OBE, Vice Patron of The Gurkha Welfare Trust. The site is at www.debtofhonour.org.
The Results:
The website was thrust into the public eye with a national appeal by Joanna Lumley across mainstream media such as:
The Telegraph.
&
Channel 4
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