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WIZO.uk

It is a highly visual way of informing people about WIZO.uk projects in Israel

Alison Rosen, Executive Director, WIZO.uk

The Brief:

WIZO is an international women's movement with more than 250,000 members in and around 50 countries worldwide and is one of the largest providers of social welfare next to the Israeli government.

The UK division of WIZO required a new and innovative way to connect with their existing donor base and to illustrate the projects that they were supporting in Israel.
The mechanic needed to enable donors to connect with WIZO's fundraising activities and continue to cultivate their increasingly 'younger image' as well as capture online donations.

The Work:

The idea of creating a WIZO virtual village was conceived which would provide an interactive experience of WIZO's work, illustrated in a variety of different ways, as well as acting as a powerful fundraising mechanic.

The Results:

Since its launch the WIZO virtual village has received impressive traffic and has started to deliver against its primary objective of raising awareness of WIZO projects.

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