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Case Studies

Work we can be proud of

Workbooks Integration - CABA

CABA - Website & Workbooks Integration

Chartered Accountants’ Benevolent Association (CABA) is a registered national charity and has been supporting ICAEW Chartered Accountants and their families since 1886.

They are at the forefront of ensuring that these professionals and their families receive assistance during times of need by helping them to regain control of their lives when faced with difficult and challenging circumstances.

The Project

CABA upgraded their website to create a more accessible platform for their stakeholders in the UK and overseas and also be an informative resource in attracting potential new customers.

Their new website is a hub of information, engaging their different audience types with well presented and relevant content.

They have a booking system and membership area which seemlessy integrates into their CRM system Workbooks, that allows them to increase their response time and professional image of the organisation.

KEY FACTS

Events booking and membership area intergrates seemlessly with CRM System Workbooks

E-Newsletter functionality, sending out to over 100,000 users with analytics to track campaigns

Website underpinned by opensource content management platform Pelorous

Our new website has transformed the way we are now able to market our charity and communicate with our target audiences. We can provide a much more efficient service through our new online booking and payment facilities as well as streamline are processes through the integration of Pelorous with our CRM and email marketing systems.
The feedback has been extremely positive from everyone and we look forward to the next level of development.

Jodie Gill
Marketing Manager
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