Toby joined Totally Communications in 2001 as Junior Developer after starting his career at the world’s first online auction company iCollector.com. As TC grew Toby was appointed lead account manager, overseeing a rapidly growing list of clients. In 2007 was promoted to Head of Client services before becoming a company director in 2009. In early 2010 Toby set up Rise Digital, a subsidiary of Totally Communications specialising in Online Marketing Solutions.

Toby has worked on all Totally Communications significant accounts including Crisis, Daily Express, Haymarket, Health Foundation, University College London, Barclays Capital & JP Morgan. His experience and Online marketing expertise has seen him present to over 50 leading UK charities as well as being invited as keynote speaker to the Prices Charities Annual Marketing seminar. Toby also judges on a number of Website Award programmes and is also regularly asked to comment in many industry titles.